Admin
Marketing Mix Example: How Adidas Won the Olympics
Your company’s marketing strategy speaks volumes about the kind of value you wish to create for your potential customers and how you intend to deliver it to them. While creating the right marketing mix for your business needs, ensure to blend in all the promotional tools to convey the right message to the right audience at the right time and place. To build an integrated marketing plan, you need to assess the tools available and decide on how you would use them to influence the audience. The marketing mix is important to position your brand and organization in the market. Learn how to create just the right marketing plan for your business with this course.
Consisting of the five P’s – Person, Product, Price, Place and Promotion – the marketing mix is should be built on an integrated framework so that a consistent message is deliver across communication channels, whether it is print, TV, one-to-one, digital, social media or other internet and mobile technologies. (Tip: You can learn more about the 5 P’s of marketing in this course.) Establishing a two-way communication with your audience is as important as delivering the marketing messages itself; therefore the implementation plays a crucial role as well. So, if you are a businessman, a marketing executive or part of the sales and advertising team in your firm, get to know the various aspects of how to create the perfect marketing mix that suits your business objectives. If you are new to the marketing field, skip right ahead to this course to better understand how to work out the right marketing strategy for your business.
